Case Study

barion
 

intro

KNOW HOW BARION USED DISCOUNT VOUCHERS TO ENCOURAGE THE PARTICIPATION IN THE RESEARCH AND RETURN TO THE POS!

Since the beginning of its history in the manufacture of chocolates in 1971, Barion has developed its line of products seeking quality and innovation.It is currently the leading national wafer manufacturer and in its irresistible combinations with chocolate. The company has products that are sales successes such as biscuits and Easter eggs with these ingredients.

Details

WHAT ABOUT 10% OFF ON YOUR NEXT VISIT?

1. NEEDS

Barion became a Solvis partner 4 years ago using the busy Easter period to approach its customers and understand their needs.Through an electronic survey, the company draws valuable insights on the strengths that draw its customers to the shop at the factory and on the profile of consumers.

2. SOLUTION

With a search kiosk installed in the factory store, we were able to collect a large number of responses within 30 campaign days, which allowed us to achieve a margin of error of less than 3% *. All reports were tabulated automatically and sent directly to Barion without the need for human interference.

By 2017, the partnership went beyond surveys. Using Solvis’s new automatic email return (also known as automatic follow-up ) tool, Barion thanked customers who answered the survey by offering a 10% discount voucher on their next purchase.

This would generate a lot of work for Barion if it were not for automatic follow-up: with this feature, the Solvis system automatically sends the voucher via email .Thus, they were able to focus on the most important: to provide the best care to their client.

 

To ensure that voucher usage was being made in accordance with the promotion regulations, Solvis provided an online tool to ensure that only one voucher was used by Social Security number. Thus, at the time of purchase, the cashier could access the portal and validate the voucher before the customer redeemed the coupon.
* Estimated margin of error for a population of 100,000 visitors with 95% reliability.

3. results

The sending of the voucher to the clients resulted in an approximately 80% increase in the participation of the survey, in relation to the previous year., the action also motivated the return of several customers to the store in less than a month, to make new purchases and to redeem the voucher received.

4. bonus

In addition to increasing research participation and powering Barion’s CRM database with new registrations, Solvis’s solution has been instrumental in helping a business that is critical to any business: customer return to the point of sale.With the incentive of the voucher, several purchases of customers who returned shop were counted , generating a conversion of more than 10% of the vouchers in additional sales – and sweetening the Easter of many people!

CUSTOMER’S TESTIMONIAL

“Achieving feedback from our customers is very important for Barion to be able to maintain the tradition and quality of its products “

Renata SchweglerMarketing, Barion

THE SOLVIS SOLUTIONS USED IN THIS CASE STUDY WERE:  

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Survey Kiosks

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